Uber Technologies to extend mask selfie verification to customers

On Tuesday, Uber Technologies Inc (UBER.N) announced that it would roll out a global selfie feature to verify customers if they are wearing a mask.

Uber established a “No Mask No Ride” policy on May 2020 which was extended due to the ongoing pandemic. Both drivers and riders were required to wear a face mask at all times during a ride.

According to the company, drivers would be required to take a selfie with a mask every day before starting to work. It also added that failure to comply could lead to account deactivation.

“We definitely wanted to make sure that we are targeting this feature to riders who are maybe just coming back to the platform and maybe they’re not aware of our (mask) policy,” Uber’s Senior Director of Product Management Sachin Kansal said in an interview.

Uber said that the rider selfie feature would start in the United States and Canada by the end of September.