Harley-Davidson partners with Hero MotoCorp for a distribution deal

On Thursday, Harley-Davidson Inc. (HOG.N) reported that it was in advanced talks with India’s Hero MotoCorp. (HROM.NS) for a distribution deal.

The Milwaukee-based motorcycle manufacturing company said that the deal would allow its iconic motorcycle units to be available in India.

“Hero will be the master distributor for Harley bikes in India. This will be a partnership, a strategic alliance. In that segment, biking is moving to a fashion purchase for leisure, weekend rides, and Harley bikes will do well with higher local content,” the company said in a statement.

Moreover, Harley-Davidson announced on Thursday that it would stop sales and close its manufacturing plant in India after struggling to gain a foothold amid the coronavirus pandemic.

The automotive industry’s domestic sales had went down by 18% since March 31, 2019.